A few days ago in Paris, a few steps from the Avenue Montaigne the Azzedine Alaïa flagship store opened. The new three-story boutique on the 5 Rue de Marignan is housed in an 18th-century mansion

The 4,000 square meters space has no window displays, a minimalist and  futuristic decor. a chandelier ” descending ” from the third to the first floor – a merit of the designer Kris Ruhs , cold metal rails by Martin Szekely , modular shelves for shoes created by Charlotte Perriand ,serpentine couches and “cathedral” tables by Pierre Paulin.

“He started looking for a boutique on Avenue Montaigne and we ended up here,” said his friend and business adviser Carla Sozzani, owner of the famous 10 Corso Como store and  sister of Vogue’s Italia Franca Sozzani. “Azzedine wanted to keep the feeling of a maison. He wanted to keep the feeling of Rue de Moussy.”

While the main brand boutique , located in the Marais district , is more focused on tailoring clothes the new store focus its attention on ready-to-wear and accessories.

Accessories sit on a table by Charlotte Perriand.
Photo by Dominique Maitre

Industrial designer Martin Szekely designed the shelving units.
Photo by Dominique Maitre

Ready-to-wear occupies two floors.
Photo by Dominique Maitre

A chandelier by Kris Ruhs fills the four-story stairwell.
Photo by Dominique Maitre

Shoes are displayed in a modular shelf by Pierre Paulin.
Photo by Dominique

The shoe salon features Pierre Paulin shelves and couches.
Photo by Dominique Maitre

The shoe salon features Pierre Paulin shelves and couches. Photo by Dominique Maitre

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