Zooey Deschanel turns into a stylist for To Tommy, From Zooey, a capsule collection of clothes and accessories for Tommy Hilfiger .
The meeting with the stylist took place some time ago in Santa Monica, at the home of a mutual friend . Apparently impressed Hilfiger by Zooey outfit , who that day wore a vintage jumpsuit , showed immediately interested in working with her.
This led to the completion of the 16 minidress inspired by the 60s reminiscent of the look of Twiggy and Jean Shrimpton .
“They are Sixties-inspired short dresses,” Hilfiger noted. “There is a lot of red, white and blue, but done in a Zooey way with interesting detail and flirty fabrics. They are very Jean Shrimpton and Twiggy — really from the Sixties in London. That’s not something we would normally put in our regular sportswear line — maybe we’d be inspired by the Sixties for the runway, but it’s a new way to look at fun, American classics.”
“I am a fashion fanatic, and I am always looking for new ways to incorporate vintage, feminine pieces into my own wardrobe,” she said. “Tommy and I share many of the same inspirations — old-school music, classic films and old Hollywood icons — and his guidance during the design process helped to put a really unique twist on each piece.”
Zooey will also appear in the ad campaign tin support of the new collection , taken by photographer Carter Smith.
The dresses will be priced at retail for between $98 and $199, and 14 of the 16 styles will launch at 200 Macy’s stores beginning April 14.On April 21, the entire lineup is set to reach tommy.com and Tommy Hilfiger anchor andspecialty stores in North America, Europe andJapan. Select Tommy Hilfiger stores will also carry Deschanel-designed jewelry and handbags. – wwd.com