By Samantha Conti
LONDON — Seeking to capitalize on the high-spending Far Eastern tourist, Condé Nast International plans to launch Condé Nast Traveler in China.
Jonathan Newhouse, chairman and chief executive of Condé Nast International, said in a statement Tuesday the group will partner with Women of China Media, a top journalistic agency in China, to publish the magazine and create branded digital products.
Yan Xiao has been named editorial director of Condé Nast Traveler and Ella Wong will become operation director, adding to her role as the head of operation for GQ in China. Johnny Pan will be advertising director of the new title.
“Chinese people are traveling as never before, and they hunger for information. Condé Nast Traveler will fulfill this need,” Newhouse said.
Xiao added: “Condé Nast Traveler is positioned in the marketplace of China as a balanced mix of leisure interest and elegant living, casual lifestyle and high-end aspiration.
“Content of the title is tailor-made for China’s growing number of culturally refined and affluent individuals, seeking to satisfy their desire to discover and experience the world’s top luxury travel destinations,” said Xiao. “We hope this magazine will become the ultimate travel companion for affluent Chinese travelers.”
The launch of Condé Nast Traveler brings to six the number of brands published by Condé Nast International in China, in partnership with Chinese media organizations. The other titles are Vogue, Self, GQ, AD and Modern Bride.