TOPSHOP will open its first Hong Kong shop next year, in partnership with department store Lane Crawford. The move marks the first time that the British high street brand has had a strong presence in Asia.

“I am delighted to be launching Topshop in Hong Kong in 2013 with Lane Crawford as our chosen partner,” said Topshop boss Sir Philip Green. “Their team’s expertise in the Chinese market is invaluable to us.”

The store, which will be located within Asia Standard Tower, will cover 12,000 square foot over two floors. The space will house the chain’s women’s ready-to-wear, accessories, a shoe lounge, make-up line and a personal shopping area. Topshop currently operates in 39 countries, including Australia, the US, Brazil and South Africa.

“This is certainly a very exciting step in the continued growth of Topshop as a global, yet uniquely British, brand,” said Green. “I am confident that the fashion-loving Hong Kong customers will enjoy the retail experience and fantastic product offer that Topshop will deliver for them.”

By Ella Alexander/British Vogue