Its name is Mila by Mila Schön, and it is the new collection of the historical Italian house of fashion.
A collection with a young and cosmopolitan mood, created especially thinking about today’s it-girls and their innovative way to mix different styles, influences and genres, in continuous evolution.
Their characteristics? Intriguing silhouettes, geometries, very colourful prints and innovative fabrics. Even the corners dedicated to the sale will totally reflect the brand’s philosophy, thanks to the contemporary music, luminescent graphisms and some video and photo installation