NET-A-PORTER’s sales reportedly rose by 55 per cent in the past year, despite making a £27 million loss after investing heavily in the company. A spokesperson for the firm was unable to comment on the news this morning.
The luxury online store, helmed by founder and new British Fashion Council chairman Natalie Massenet, spent £22.9 million setting up new automated distribution centres in Britain and in the US, The Mail On Sunday reports. It also opened a new centre in Hong Kong.
In March last year, Net-A-Porter bought high-end fashion ecommerce site Shouke for £6.6 million – relaunching it as theoutnet.cn, the Chinese version of designer discount store theoutnet.com. The move marked the business’ first foray into China’s luxury market. The expansion led to the company doubling its employee number and a sales increase – £238 million to £368 million.