Phillip Lim may have launched his ready-to-wear line nine years ago, but he’s never put out a campaign. Until now, that is. For the first time since 2004, Lim has teamed up with photographer Alessio Bolzoni and stylist Nancy Rohde to shoot a series of ads, which star models Katryn Kruger and Franzi Mueller. “We as a brand have always made decisions based on instinct from the very beginning,” Lim told Style.com. “So Spring 2013 feels like the right time for us to launch our first-ever advertising campaign.” Showing Lim’s grunge-inspired Spring looks in action on a vibrant New York street, the ads have a raw urban edge that recalls a post-show street-style frenzy (not unlike the one we saw outside the designer’s Spring ‘13 show last September). Lim’s first campaign will appear in the spring issues of Another Magazine, Love,Interview, and The Gentlewoman, among others.
Photo: Courtesy of 3.1 Phillip Lim

source style.com