Vanessa Paradis Named Face Of H&M Conscious Collection

1043_Backstage_10_1080x720 1043_Backstage_11_426x639 8352_w48_11_426x639 8352_w48_12_426x639 8352_w48_14_426x639 8352_w48_15_426x639 8352_w48_17_426x639 8352_w48_20_426x639 8352_w48_21_426x639 8352_w48_26_426x639 8352_w48_27_426x639 8352_w48_28_426x639 8352_w48_29_426x639 8352_w48_30_426x639 8352_w48_31_426x639 8352_w48_32_426x639 8352_w48_33_426x639 8352_w48_34_426x639 8352_w48_35_426x639 8352_w48_36_426x639 8352_w48_37_426x639 8352_w48_38_426x639 8352_w48_39_426x639 8352_w48_41_426x639 8352_w48_42_426x639 8352_w48_45_426x639 8352_w48_47_426x639VANESSA PARADIS is the new face of H&M‘s Conscious collection. She stars in the new campaign for the ethical clothing range – part of H&M’s “ongoing commitment to a more sustainable fashion future”.

Paradis models a series of womenswear apparel and accessories in the campaign – pieces due to land in-store from March.  The entire range is made from sustainable materials such as organic cotton, Tencel and recycled polyester. A men’s and childrenswear collection is also available.

“I like being part of something like the Conscious collection at H&M,” said Paradis. “I try my best to shop consciously, and vintage is very much part of my wardrobe. I love the style and it works in an eco-friendly way because I like to use and reuse old clothes.”

To coincide with the new campaign announcement, H&M is launching a Conscious garment collection initiative, enabling customers to bring unwanted clothing – from any brand – into any H&M store in the UK and Ireland for recycling. Shoppers will receive an H&M voucher in exchange for each bag – with a maximum of two bags per customer, per day.  The move marks the first time that any high street store has promoted and rewarded recycling to such a scale, with the aim of preventing unwanted clothing from ending up in landfill sites.



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