How strange it is that in the past fashion shows were the ‘big thing’ during Fashion Week and now what most of us are exited about is the show happening in front row or in the streets! Over the past couple of years street style has had such a huge influence on fashion thanks to blogging and now most magazines are featuring on their websites segments such as ‘who we snapped this week’ etc. There is no escaping streetstyle, you just have to look at how big and popular sites such as Lookbook & Chictopia are. Who would have thought a snap of yourself in an outfit in your bedroom could have such an influence.There is a few fashion folk I always keep an eye out for each fashion week… and someone I have noticed over the past few seasons is Elena Perminova, the beautiful Russian sometime model, and Moscow State Univeristy student economics student.. Her style is awesome as is her new white blonde hair. 

pictures by demeshik.gallery.ru