Marc Jacobs Named Diet Coke Creative Director

“I think glamour and sex sells just about everything.”

So said Marc Jacobs, whose turn as Diet Coke’s new creative director for 2013 will have him stripping in a photo booth and posing in playful, pin-up-style ads.

Revealing the collaboration exclusively to WWD, Jacobs said he designed “whimsical, feminine” packaging for the soft-drink giant as it celebrates its 30th anniversary in Europe.marc-jacobs-diet-coke

Marc Jacobs has a Diet Coke moment, as shot by Stéphane Sednaoui.



  1. I love Marc Jacobs! I can’t wait to see what he comes up with for the packaging! My favourite collection is his ready to wear collection from Spring 2012 for Louis Vuitton. Gorgeous! Did you see it? And thanks for following my blog! =)

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