Subtlety was ruled out from the start. For his grand reentrance to the formal fashion schedule, Tom Ford booked Lancaster House, a historic former home of English aristocrats. It was by far the most impressive venue on the London circuit. The room was waiting to be wowed, which is what Ford knows how to do.
On each seat was a simple white card that read “Cross Cultural Multi Ethnic,” and Ford wasted no time making his point that “that’s what the world is,” as he said after the show. “When you start thinking about clothes that are going to walk down a runway and be photographed, and all those images go out into the world, you think very differently about the clothes,” Ford said. “They have to be amped up.”
Photos by Giovanni Giannoni