Greenpeace : Let’s Clean Up Fashion!

The Fashion DuelWe have asked 15 luxury fashion brands to answer 25 questions about their production processes and policies, deforestation and the toxic pollution of our Planet’s water resources.

Some of the brands have risen to the challenge: here are the results of the duel.

The 25 questions are focused on three issues.

Leather-purchasing policies: is the leather used by fashion brands coming from cattle linked to Amazon destruction?

Pulp purchase policies: to assess if paper pulp used to make luxury packaging is produced by corporations like those in Indonesia that destroy the rainforests and the habitat of the last Sumatran tigers.

Textile production: to assess whether the production and processing cycles of luxury fashion products use hazardous chemicals that could jeopardize global water resources.

This ranking is based on the content and completeness of companies responses. Brands receive a colour (green, yellow, red and black) as final results from their average score on the questionnaire.

  • GREEN = GOOD – Brand has replied in a transparent manner and has formally committed to implementing Zero Deforestation and Zero Discharge purchasing and production policies. Good job!
  • YELLOW = POOR – Brand has only partially committed to achieving Zero Deforestation and Zero Discharge goals. It has not yet committed to proving it is destruction free.
  • RED = UNSATISFACTORY – Brand has not given specific responses. There is no guarantee for consumers that its policies are not destroying rainforests and water resources.
  • BLACK = FAILED! – This brand has not replied to our survey about its business practices, refusing to tell you what is going on behind closed doors with regards to leather and pulp and paper purchasing and toxic discharges in textile production.
  •  
    • LEATHER
    • PACKAGING
    • TEXTILE

For Valentino fashion doesn’t need to cost the Earth to be in style: it has committed to implementing Zero Deforestation policies for leather and packaging purchasing and Zero Discharge policies for textile production.

    • LEATHER
    • PACKAGING
    • TEXTILE

Armani has good pulp and paper purchasing policies and has committed to reaching Zero Deforestation goals for packaging and leather. We would welcome Armani also committing to Detox goals soon to help support a toxic-free fashion industry.

    • LEATHER
    • PACKAGING
    • TEXTILE

Christian Dior claims that it has Zero Deforestation policies in place with regards to leather and pulp and paper purchasing. Why is the company holding back from committing to Detox goals then?

    • LEATHER
    • PACKAGING
    • TEXTILE

Gucci committed some time ago to both leather and pulp and paper purchasing policies that guarantee the sustainability of these products and it also supports the 2009 Amazon Cattle Agreement which has helped stop deforestation in Brazil. We would welcome Gucci committing to Detox goals soon to help support a toxic-free fashion industry.

    • LEATHER
    • PACKAGING
    • TEXTILE

Louis Vuitton claims that it has Zero Deforestation policies in place with regards to leather and pulp and paper purchasing. Why is the company holding back from committing to Detox goals then?

    • LEATHER
    • PACKAGING
    • TEXTILE

Ermenegildo Zegna has committed to implementing Zero Deforestation pulp and paper purchasing policies and it can also trace the origin of its leather-made products. But it has not made a binding commitment to put into effect policies on Zero Deforestation leather purchasing and Zero Toxic Discharge.

    • LEATHER
    • PACKAGING
    • TEXTILE

Versace has good pulp and paper purchasing policies in place and it can also trace the origin of its leather-made products. But it has not made a binding commitment to put into effect policies on Zero Deforestation leather purchasing and Zero Toxic Discharge.

    • LEATHER
    • PACKAGING
    • TEXTILE

Salvatore Ferragamo has good pulp and paper purchasing policies in place to guarantee its packaging is sustainable. Unfortunately, it has not signed binding commitments to policies on Zero Deforestation for leather purchasing and Zero Toxic Discharge on textile production.

    • LEATHER
    • PACKAGING
    • TEXTILE

Roberto Cavalli has not provided concrete answers to the survey and has not made any commitments. There is no guarantee for consumers that this company has policies to ensure it’s respectful to rainforests and water resources.

    • LEATHER
    • PACKAGING
    • TEXTILE

Alberta Ferretti has not replied to the numerous requests from Greenpeace, refusing to share what is going on behind closed doors with regards to leather and pulp and paper purchasing and toxic discharges in textile production.

    • LEATHER
    • PACKAGING
    • TEXTILE

Chanel has not replied to the numerous requests from Greenpeace, refusing to share what is going on behind closed doors with regards to leather and pulp and paper purchasing and toxic discharges on textile production.

    • LEATHER
    • PACKAGING
    • TEXTILE

Dolce&Gabbana has not replied to the numerous requests from Greenpeace, refusing to share what is going on behind closed doors with regards to leather and pulp and paper purchasing and toxic discharges on textile production.

    • LEATHER
    • PACKAGING
    • TEXTILE

Hermès has not replied to the numerous requests from Greenpeace, refusing to share what is going on behind closed doors with regards to leather and pulp and paper purchasing and toxic discharges on textile production.

    • LEATHER
    • PACKAGING
    • TEXTILE

Prada has not replied to the numerous requests from Greenpeace, refusing to share what is going on behind closed doors with regards to leather and pulp and paper purchasing and toxic discharges on textile production.

  • LEATHER
  • PACKAGING
  • TEXTILE

Trussardi has not replied to the numerous requests from Greenpeace, refusing to share what is going on behind closed doors with regards to leather and pulp and paper purchasing and toxic discharges on textile production.

You too can challenge fashion!

We believe that beautiful fashion needn’t cost the earth. Top fashion brands have the power and influence to create fashion free from hazardous chemicals and rainforest destruction.

Together we can demand fashion clean up its act. Join us.

TAKE ACTION

Join the call on fashion brands to implement more sustainable production policies that do not play a part in deforestation and the pollution of the Planet’s water resources. Here http://en.thefashionduel.com/challenge/ 

Read more about GreenPeace Campaigns herehttps://thecitizensoffashion.com/2012/11/23/greenpeace-detox-campaigndont-be-a-fashion-victim/
 
Source Thefashionduel.com
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4 comments

  1. Thank you so much for sharing this research. It’s apparent that packaging and leather must be the easiest aspects to comply with in terms of sustainability, recycling, and resource friendly policies. You can use natural dyes such as onion skins and leaves and other plant matter, but your color ranges are much more limited. Dye fixatives so colors don’t run are yet another chemical that’s used in the dyeing process. Plus in my limited experience with dyeing, natural fibers readily accept dye, but manmade fibers do not. There are some real challenges in terms of changing the fabric production industry. They are not insurmountable, but the textile industry needs to rise to the challenge for the health of it’s workers, and the environment. I do think most people do not question how their clothing is created and what health and environmental impacts the production involves. I think part of the reason for that is that production has gone from locally produced materials such as hand woven and hand dyed fabrics and every village having its tailor. Unless you are working in the industry it’s out of sight, out of mind.

  2. Pingback: Greenpeace : Let’s Clean Up Fashion! | tash's travel-tales

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