Ones To Watch : Sara Battaglia

She’s only 28 years old, but Sara Battaglia is definitely no newbie in the fashion industry.

The younger sister of stylist Giovanna Battaglia, she worked for five years with edgy bag designer Corto Moltedo before launching her namesake label in fall 2011.

“I was not brave enough to start my own line, but my sister pushed me a lot — so I designed the first pieces, which focused on fringe,” said the brunette designer, who revealed that her bag collections are inspired by the hyper-feminine women of the Fifties and Sixties.

To highlight the brand’s glamorous yet ironic DNA, each season Battaglia poses for her look book images dressed as women ranging from Marilyn Monroe to Mia Wallace of “Pulp Fiction” and Queen Theodelinda, or top models like Cindy Crawford or Linda Evangelista.

While fringe still decorates some of the most popular styles — such as the “Jasmine,” a small satchel with tassels, and the “Teresa,” a shoulder bag with a fringed strap — Battaglia is also developing the line, adding geometric elements, including a signature triangle metallic closure, and a wide range of evening clutches.

“Lady Me” is a boxy style featuring a closure in the shape of a graphic ribbon, and “Veruschka” is a metal and leather clutch that can become completely flat.

Battaglia’s bags already sell at such stores as Colette and Le Bon Marché in Paris, United Arrow in Tokyo, Kirna Zabête in New York and Joseph in London. For fall she introduced precious skins like crocodile, which appears on a classic shoulder bag showing a new metallic chain. Retail prices start at about 500 euros, or $670, for a small leather bag with a fringe-decorated strap, to 2,000 euros, or $2,680, for a crocodile style. SARA BATTAGLIA S/S 2013 SARA BATTAGLIA S/S 2013 SARA BATTAGLIA S/S 2013 SARA BATTAGLIA S/S 2013 SARA BATTAGLIA S/S 2013 SARA BATTAGLIA S/S 2013 SARA BATTAGLIA S/S 2013 SARA BATTAGLIA S/S 2013 SARA BATTAGLIA S/S 2013 SARA BATTAGLIA S/S 2013 SARA BATTAGLIA S/S 2013 SARA BATTAGLIA S/S 2013 SARA BATTAGLIA S/S 2013 SARA BATTAGLIA S/S 2013 SARA BATTAGLIA S/S 2013 SARA BATTAGLIA S/S 2013 SARA BATTAGLIA S/S 2013 SARA BATTAGLIA S/S 2013 SARA BATTAGLIA S/S 2013
Sara Battaglia’s new collection will be available by appointment Feb. 20 to 25, 10 a.m. to 6 p.m., at L.A. Distribuzione showroom, 6 Via Ruggero di Lauria.

pictures from sarafashionworld.blogspot.com

text by alessandra turra at WWD.com

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