Seated on the plush scarlet couch in the back of the new Bleecker Street store, which overlooks a quaint outdoor garden, chief executive officer Neil Clifford revealed that a bigger SoHo location will open this year, with doors in Las Vegas, Miami and Los Angeles to follow in 2014. A wholesale partnership with a leading retailer is also in the works for fall.
“We’re desperately looking for a location in SoHo. There are three or four spaces we’re looking at. We want to be in that square of Greene, Prince, Spring and Mercer [Streets],” Clifford said.
Upon entering the boutique in Manhattan’s West Village, a chandelier of shoes — a signature in Kurt Geiger stores — dressed with graphic black and white pumps and wedge sneakers highlights the current collection.
For spring, creative director Rebecca Farrar-Hockley said the tread sole is a key theme, from teetering wedges to metallic, flat gladiator sandals.
“Our job is to always push — and the stuff that we actually really push is advanced, and we know it’s early. That gladiator is already in our top-10 styles [sales-wise], and it’s snowing. This means our customer really responds to that design aesthetic,” Farrar-Hockley said.
The creative director oversees a team of 26 shoe and accessories designers, buyers and technicians that conceptualize and help bring the company’s three brands to market: Kurt Geiger London, which retails from $200 to $430; KG Kurt Geiger Shoes, which retails from $115 to $335 and Carvela, retailing from $75 to $290.
Farrar-Hockley also founded the brand’s “Everything But the Dress” campaign to coincide with the rollout of accessories like handbags, sunglasses, jewelry and tech-cessories.
The Kurt Geiger store on Bleecker Street in New York City:
PHOTOs BY JOHN AQUINO
Some shoes from the spring/summer collection :