Ruffian is entering the nail polish category, and asking consumers for help with nailing down its debut shades. Launching in partnership with Birchbox, the Ruffian Nail Lacquer Collection will begin as a limited-edition range of three colors inspired by the upcoming spring line. Through Wednesday, Birchbox’s Facebook fans will be asked to choose three of five possible shades, which pay homage to various elements of the “Ruffian world.” In September, the winning hues will be mailed to Birchbox subscribers and featured at New York Fashion Week.

“We are [pleased] to launch our collection of nail polish nationwide to the 500,000 subscribers of Birchbox,” said Brian Wolk, co-creative director of Ruffian, who added that the move into nail color was inspired by a growing cult following behind the Ruffian Manicure, a two-color reverse moon design. “Offering nail polish in our runway colors will be the perfect continuation of our passion for beauty.”

source wwd.com