You Are Not A Sketch , Say No To Anorexia By Star Models Brazil

                      ATTENTION !!! PHOTOSHOPPED  IMAGES !!!

You Are Not A Sketch , Say No To Anorexia By Star Models Brazil

You Are Not A Sketch , Say No To Anorexia By Star Models Brazil

By Daily Mail : 
Star Models, a modeling agency based in Brazil, has released a graphic new anti-anorexia ad campaign, using Photoshop to turn models into life-size fashion illustrations.

The ads, which run with the tag line ‘Say no to anorexia,’ show a fashion illustration with typically exaggerated proportions next to a model wearing the same outfit – and the same measurements.
 
While the models have been airbrushed to mimic the unrealistic illustrations, the ad pleads to young women: ‘You are not a sketch.’
The graphic ad campaign has been lauded as ‘powerful,’ with critics hopeful that it will send an effective anti-anorexia message against thinspiration blogs and pro-anorexia websites.
Liz Osborne-Leavell, who works in customer service at Epicuren, said: ‘It sends a powerful message… It’s a literal visualization of what the fashion industry sets the standards at.’
While Adam Green commented: ‘I like these ads because they address the issue that anorexia seems to stem from the inability for people to distinguish reality from fiction. 
‘Barbie dolls don’t have realistic body proportions, but we should be teaching girls that they don’t have to look like a barbie doll before banning barbies. It’s nitpicking a toy company versus actually making an effort to teach girls how to think healthy.’
However some believe the ads may actually promote thinspiration – advocacy of the disease through social media and ‘pro-ana’ websites.
One commenter wrote: ‘Unfortunately I think some women could look to these images for thinspiration.’
Another stated: ‘It is a good campaign for young girls who have not yet succumbed to the Thin Culture of our country, to perhaps nip the tendency in the bud. But for those who are already truly anorexic, these models are their GOAL.’
This is not the first anti-anorexia public service announcement to use shocking images to convey its message, however.
In 2007, an ad for Italian fashion brand Nolita starred model Isabelle Caro, who was openly suffering from anorexia at the time.
Her skeletal image, with vertebrae and facial bones protruding, shocked viewers and drew worldwide attention.She passed away three years later at age 28.
One commenter, who believes the Star Models’ ad ‘is a move in the right direction,’ added: ‘It would be better if modeling agencies practiced what they preached. 
 

You Are Not A Sketch , Say No To Anorexia By Star Models Brazil

You Are Not A Sketch , Say No To Anorexia By Star Models Brazil

You Are Not A Sketch , Say No To Anorexia By Star Models Brazil

You Are Not A Sketch , Say No To Anorexia By Star Models Brazil

15 comments

  1. This is really a call to every girl out there, I mean it’s good to be healthy, just because you want to be a model doesn’t mean you should deprive yourself of your good health.

  2. Hi, thanks again for this article. But let’s be honest, there are models out there that look ( and I’M sure they are) healthy. But Karlie Kloss for example working for Victoria’s secret, her look in a suit is pretty much like these photoshoped images, and I never understand why they let models like her work the runway. It’s not good, and even if it’s true that she loves baking and eating cakes, she gives vulnerable or “not healthy” very wrong ideas… I’m all for healthy models, but they should pick them no matter the size really, but healthy. Designers should stop just giving models a size zero to wear on the catwalk, no matter how tall they are… it’s sick. “You don’t have the size, you can’t work” what?????????

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  5. Pingback: You are not a Sketch | ENGLCOM essays

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