H&M has generated big buzz by tapping Jennie Runk, a size 12 American model, to front its plus-size swimwear campaign this season. “Our aim is not to convey a certain message or show an ideal,” H&M spokeswoman Jennifer Ward tells Quartz.com, “but to find a model who can illustrate this collection in an inspiring and clear way.”
Jennie Runk for H&M Beachwear Summer 2013
Photo by Ceen Wahren
Jennie Runk for H&M Beachwear Summer 2013
Photo by Ceen Wahren
Jennie Runk for H&M Beachwear Summer 2013
Photo by Ceen Wahren
Jennie Runk for H&M Beachwear Summer 2013
Photo by Ceen Wahren
Jennie Runk for H&M Beachwear Summer 2013
Photo by Ceen Wahren
Jennie Runk for H&M Beachwear Summer 2013
Photo by Ceen Wahren
Jennie Runk for H&M Beachwear Summer 2013
Photo by Ceen Wahren
Jennie Runk for H&M Beachwear Summer 2013
Photo by Ceen Wahren
Jennie Runk for H&M Beachwear Summer 2013
Photo by Ceen Wahren
Jennie Runk for H&M Beachwear Summer 2013
Photo by Ceen Wahren
Jennie Runk for H&M Beachwear Summer 2013
Photo by Ceen Wahren
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the CITIZENS of FASHION 
This is great 🙂
Well…let me say that this is more than healthy :]]
But it’s a good thing 🙂
I absolutely love this! And she is beautiful! You rock, H&M.
Reblogged this on Image Consulting for Teens.
I have always had to get about 2 sizes up in H&M than in other stores (not great for confidence), which has always left me feeling that they don’t understand a range of sizes. This campaign has inspired me to go there and give them another go. Thanks for sharing!
Very petty girl and a good model too. Nice to see H & M making some kind of effort. I think size twelve is hardly plus size to me. I’m really tall and size twelve? Hardly a plus on a tall girl. She must be short.
Reblogged this on wildedesigns and commented:
I love this! All sizes should be acceptable, as long as you are happy, healthy and fit. Well done H&M.
This is why I love H&M! This campaign is powerful and will surely strike a chord in society to send the message that all women are beautiful.
I’m glad I spend my money here – Way to go H & M. Hope others will follow your lead and show women we are all beautiful in all shapes and sizes.
Pingback: H&M Promotes A Healthy Body Image By Using A 12 Size Model | amusemeantforfashion
Size 12 is not healthy.
Reblogged this on BudgetBeauty.
I love how this kind of marketing is coming back! Humanity is slowly being restored ❤
I applaud H&M for embracing the curves that most of us have but when did size 12 become a plus size to all these companies?
Reblogged this on TheBohoOwl.
Reblogged this on CrystalBaccio and commented:
The CoF + H&M Against Pro-Anorexia…. I like that!
Its to bad that the model barely smiles on any of the pictures except for one. All the other pictures she simply looks uncomfortable and almost miserable. Thats to bad because she is beautiful. Or is it just me who seem to see that?? B.
and damn, does she look gorgeous or what?
MFM – health is not related to the size of clothing you take you know!? It is related to what you eat and do, health can be many different sizes.
I would love to see more diversity of bodies in the media and advertising.
Pingback: H&M Promotes a Healthy Body Image by Using a Size 12 Model | OhWowYouWoreThat
So very lovely!
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nice
Nice idea BUT everything else is not really cool: the photography is pretty boring and uninspired, she seems too self conscious and unconfortable, somehow.
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