British cosmetics brand Butter hit the market in 2006 with 45 nail polishes . Six years later, in 2012, the brand has launched a liquid lipstick and lip gloss, Lippy Liquid Lipstick. This year, the development continued, and now buyers have a complete cosmetic line Butter London Bespoke Colour Cosmetics.It includes everything needed to create a total makeup look: blush, mascara, eyeliners, lipsticks and glosses, cream shade, and of course, nail polish. According to President and CEO Leslie Friteg Butter, the new line is entirely devoted to color. “Modern girls go crazy with bright nail polish – now it is the turn for the bright make-up,” – she said.The new collection will be available in a few large chain stores in Europe and the U.S. in August, and by the end of the year it is planned to hit about 900 points of sale throughout the world.
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