Thanks to new technologies that allow holders of touchscreen gadgets ,now every fan of Burberry can send a virtual kiss to express their love for the British brand. The project of the fashion house and Google called Burberry Kisses allows you to send virtual kisses all over the world. This site is intended for public access, it does not have on-line sales, only a choice of one of five shades of lipstick Burberry – to make a virtual kiss unique.
Burberry has created a platform Kisses.burberry.com, which supports the Google Chrome browser, and mobile devices, including Blackberry. To their kiss, anyone can add a personal message and a photo . Burberry on the project – “an attempt to translate the emotions and experiences in the digital space.”
Well I still believe that a real kiss can express more but it is a fun option when you are far from the loved ones.
- On the Runway Blog: Burberry’s Kiss and Sell (runway.blogs.nytimes.com)
- Google and Burberry Let You Send Digital Kisses (digiday.com)
- Kissing online: Google and Burberry let you send a personalized smooch to a loved one (thenextweb.com)