10 years of CoSTUME NATIONAL

Ennio Capasa is the fashion artist that represented a generation of change in the 90’s, creating a brand that it was against everything that  fashion designer held dear in the 80’s.

Ennio is the stylist and art-director for CoSTUME NATIONAL, CoSTUME NATIONAL HOMME, and C’N’C CoSTUME NATIONAL – the line’s brand for young people. At the 1986 Milan fashion shows Capasa launched his first CoSTUME NATIONAL collection of women’s ready-to-wear.Ten years later,in 1996, The New York Times said about him :“His style has influenced heavyweight labels like Calvin Klein and Gucci. He, along with Helmut Lang, is most often credited for inventing the mood of men’s fashion for the 1990’s, much as Giorgio Armani did for the 80’s.”

Mr. Capasa named his collections, Costume National , after an antique book about French uniforms, because he couldn’t stand the idea of his own name decorating an object.

He has developed in a linear way by improving the last collection rather than being a victim of the fast fashion. Ennio is a designer that wear his clothes. A very cool minimalist style and has good taste in music,not strange he’s friend with  Mick Jagger and legendary names of rock music, dressing them too . But oddly, he’s classicist. He creates timeless cool clothing and accessories with a touch of rock and roll. A style that will never get out of our heads.

His style was described by Financial Times, in July 2004 as :” A sobre yet refined style whose charm resides in the detail, the quality and overall aesthetic consistency”

If you ask yourself why you can’t see the name of Costume National in everyday press or monthly magazines it is because they are anti-hype, anti-self-promotion and even anti-designer in this times when marketing dictates sells. But don’t worry this strategy worked perfect for them.

I’ve met Ennio more than once.He really is a deep creative genius and a wonderful man. His creations stir emotions and connects you with creativity and beauty, and this is one of the reasons why you fall in love forever with Costume National.

Enjoy this images that are telling perfect the story of the brand.

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images via https://www.facebook.com/CoSTUMENATIONAL

 

 

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5 comments

  1. I really couldn’t pay much attention to the clothes. I was distracted by the fact that they all look so unhappy. It’s hard to think of them as beautiful when their faces are so depressed. I realize it’s probably just the way things are done in the fashion world …

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