Jennifer Garner by Mario Sorrenti for Max Mara Accessories Fall 2013 AD Campaign

Jennifer Garner is the new face of the Italian brand Max Mara new line of handbags, which includes the model JBag. For both is a first time, since Garner never was the face of a brand and Max Mara has never hired a celebrity before. In a photo posted on the website of the brand, Garner is lying languidly on the ground and wearing a coat and caramel-colored heels nude look. In front of her stands a brown leather bag from the small socket and the wide shoulder strap. The campaign was shot by Mario Sorrenti in May and has five different images, three for autumn 2013 and two for spring 2014.

“Jennifer Garner is a real woman, not the cover celebrity, it is not a starlet.She is an Interesting woman, with a beautiful family and values​​, “said the president of the brand Luigi Maramotti to WWD to explain the choice of brand. “It embodies perfectly the prototype for women by Max Mara, perfectly reflects our image.” “Max Mara is one of the brands that best reflects my personal look,” said the actress. “The clothes and accessories have a classic elegance and timeless quality and craftsmanship of luxury, but at the same time are easy to wear. And then their cashmere coats are fantastic. ”

Jennifer Garner with Mario Sorrenti at the shoot for the Max Mara campaign.
Photo by Daniel Akselrad