Last fall, the chinese model Sui He was nominated face of Shiseido, and since then we’ve seen her several times in the advertising of the brand. The 22-year-old was hand selected by Shiseido artistic director Dick Page, along with company executives. “Sui He is a beautiful woman, of course, but she is also graceful and intelligent with a sweet sense of humor,”“Sui He embodies Shiseido’s holistic sense of beauty,” said Hiroshi Maruyama, general manager of Shiseido’s international marketing department. “She seems to radiate a glow from within.”
This new fall season is no exception: she is the heroine of a short video in support of the six new shades of lipgloss Lacquer Rouge, which appeared in the assortment of the brand in the summer of 2011.
It is known that from now on Lacquer Rouge collection consists of 18 shades for all occasions. However, for fall Shiseido Creative Director Dick Page suggests paying attention to the red, apricot and hot pink hues.