For the first time in the history of the brand moved away from the red label. The reason for this was a new drink called Coca-Cola Life, which appeared on the shelves of shops in Argentina this summer.
The new Coke Life has about 100 calories per 20 ounces, versus the 250 for regular Coke. The green-labeled beverage is sweetened with a combination of sugar and the naturally occurring, no-calorie sweetener stevia.
“Coca-Cola Life is the first soda from the Coca-Cola family that is naturally sweetened with sugar and Stevia, which adds to our portfolio a delicious taste with a proposed low in calories” Coca-Cola stated on its Argentinean website “Tasteful, natural, and most importantly a low-calorie (only 108 calories per 600 ml),” – that is positioned in the company of a soda sweetened with stevia instead of sugar.
Glass and plastic bottles, and cans that contain Coca-Cola Life are made of easily recyclable materials, 30% made up of natural components.
Perhaps one of the main objectives of the company, to make a popular drink more environmentally friendly, it becomes tangible.
images via thedieline.com
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