Stella McCartney and Gwyneth Paltrow have announced a partnership, the fruits of which we will be seen in September. It is a joint project Stella McCartney brand and website about lifestyle goop.com – a weekly digital-edition,founded by Gwyneth in 2008 to ‘share all of life’s positives.’
‘From creating a delicious recipe to finding a perfect dress for spring, Gwyneth began curating the best of lifestyle to help her readers save time, simplify and feel inspired,’ reads the website’s official description.
‘Determined to publish a genuine and resourceful issue each week, for many, goop has become their most trusted girlfriend on the web.’
What is this collaboration about, is currently unknown: it may a designer capsule collection for the website or it will lead to a Stella McCartney column. “Stella McCartney x goop … launching September’13” .That’s all that can be said so far about the project. We’ll see!
- Gwyneth Paltrow: Goop Garden Party with Stella McCartney! (justjared.com)
- Gwyneth Paltrow: Bikini Hangout with Stella McCartney! (justjared.com)
- Gwyneth Paltrow eats only steamed vegetables at carb-filled family dinner (nydailynews.com)