A new project from Gwyneth Paltrow and Stella McCartney

Gwyneth and close friend Stella McCartney hosted a garden party to celebrate their Goop collaboration in Amagansett, New York, on Friday

Gwyneth and close friend Stella McCartney hosted a garden party to celebrate their Goop collaboration in Amagansett, New York, on Friday

Stella McCartney and Gwyneth Paltrow have announced a partnership, the fruits of which we will be seen in September. It is a joint project Stella McCartney brand and website about lifestyle goop.com – a weekly digital-edition,founded by Gwyneth in 2008 to ‘share all of life’s positives.’

‘From creating a delicious recipe to finding a perfect dress for spring, Gwyneth began curating the best of lifestyle to help her readers save time, simplify and feel inspired,’ reads the website’s official description.

‘Determined to publish a genuine and resourceful issue each week, for many, goop has become their most trusted girlfriend on the web.’

What is this collaboration about, is currently unknown: it may a designer capsule collection for the website or it will lead to a Stella McCartney column. “Stella McCartney x goop … launching September’13” .That’s all that can be said so far about the project. We’ll see!

Stella McCartney for Goop

Stella McCartney for Goop

 

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7 comments

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  3. Pingback: First look at Stella McCartney x Goop | the CITIZENS of FASHION

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