“Pop Touch” by David LaChapelle for the brand new Tod’s Sella bag

“Pop Touch” by David LaChapelle for Tod’s Sella bag

This fall, TOD’S brand prepared a project with photographer David LaChapelle . It’s called Pop Touch and launched in honor of the new collection of the Sella Bag.

A sophisticated and feminine design combined with impeccable taste and saddlery-inspired detailing are the main features of the brand new Tod’s Sella bag. Thin leather body, slightly curved and inspired to the shapes of dressage saddles, with refined metal detailing that recall the horse-riding world, contrast-coloured piping, double handles and detachable shoulder strap. An essential style passe-partout.

Colorful images of LaChapelle turned out like surrealist paintings . Their main object is the Sella Bag.By the way , in addition to the four main images the project includes footage from backstage shots and sketches of finished works. According to LaChapelle , what is happening on the set and the process of selecting photos are as valuable as the end result .

“The values of quality and craftsmanship have always been part of Tod’s DNA, but we wanted to express them in a completely new and unusual way. That’s why we called on David LaChapelle, an artist whose work I have long admired, to interpret the idea of saddlery with a ‘Pop Touch’,” said Diego Della Valle, CEO of the Tod’s Group.

“This idea came about because looking at the history of the company and its craftsmanship, it just suggested the world of saddlery,” said LaChapelle. “The joy I get out of my work is all to do with the fun of the collaborative process and the creativity – for this project, the set, and working with all of the talented people who made it happens, that process, that moment of creation – it all equals the beauty of the single finished image.”