Estee Lauder launches Modern Muse, its newest fragrance,at the Guggenheim Museum in New York

In May of this year we were delighted with the first photos of the new advertising campaign for Modern Muse from Estée Lauder, whose face is the american model Arizona Muse . After a couple of months the video in support of the campaign was out.

The official launch of Modern Muse by Estée Lauder was held last night at the Guggenheim Museum in Manhattan. Designers , models , actresses , and many others gathered to congratulate Jane Hudis Hertzmarg the Global Brand President of Estée Lauder, honorary chairman Leonard Lauder , president and CEO of Estée Lauder Companies , William Lauder and model Arizona Muse .

According to Jane Hudis Hertzmarg , launching Modern Muse is currently the most important for the company over the last decade , since Estée Lauder plans to reaffirm its status as one of the best manufacturers of perfume.

Jane Hudis Hertzmarg  , Leonard Lauder, Arizona Muse and William Lauder

Jane Hudis Hertzmarg , Leonard Lauder, Arizona Muse and William Lauder

Arizona Muse

Arizona Muse

Mary -Kate Olsen, Tom Pecheux and Ashley Olsen

Mary -Kate Olsen, Tom Pecheux and Ashley Olsen

Alek Wek

Alek Wek

Philip Lim and Tao Okamoto

Philip Lim and Tao Okamoto

Shala Monrok

Shala Monrok

Carine Roitfeld

Carine Roitfeld

Anna Dello Russo and Giovanna Battaglia

Anna Dello Russo and Giovanna Battaglia

Ariel Foxman and Drew Barrymore

Ariel Foxman and Drew Barrymore

Steven Sebring and Coco Rocha

Steven Sebring and Coco Rocha

Joan Smalls and Prabal Gurung

Joan Smalls and Prabal Gurung

Stefano Tonchi and Carolyn Murphy

Stefano Tonchi and Carolyn Murphy

Linda Evangelista

Linda Evangelista

Constance Jablonski and Olivier Theyskens

Constance Jablonski and Olivier Theyskens

Hilary Rhoda

Hilary Rhoda

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