In May of this year we were delighted with the first photos of the new advertising campaign for Modern Muse from Estée Lauder, whose face is the american model Arizona Muse . After a couple of months the video in support of the campaign was out.
The official launch of Modern Muse by Estée Lauder was held last night at the Guggenheim Museum in Manhattan. Designers , models , actresses , and many others gathered to congratulate Jane Hudis Hertzmarg the Global Brand President of Estée Lauder, honorary chairman Leonard Lauder , president and CEO of Estée Lauder Companies , William Lauder and model Arizona Muse .
According to Jane Hudis Hertzmarg , launching Modern Muse is currently the most important for the company over the last decade , since Estée Lauder plans to reaffirm its status as one of the best manufacturers of perfume.
- Opening Ceremony creates uniforms for Estée Lauder’s beauty consultants (thecitizensoffashion.com)
- Estee Lauder’s New Fragrance: Modern Muse (coquette.blogs.com)
- Mary-Kate & Ashley Olsen: Estee Lauder Fragrance Launch! (justjared.com)
- Drew Barrymore & Hailee Steinfeld: Estee Lauder Ladies! (justjared.com)
- Estée Lauder — A Beauty Company To Be Reckoned With (forbes.com)