Sofia Coppola for Le Bon Marché, the oldest Parisian department store

Sofia Coppola designed the windows for Le Bon Marché Paris

Sofia Coppola designed the windows for Le Bon Marché Paris

The oldest Parisian department store Le Bon Marché invited film director Sofia Coppola to work on the design of its windows. It was done in honor of launching an updated model of  SC bags especially for the department store – the original version of the bag was created by Sofia Coppola for Louis Vuitton in 2009.The limited edition of SC bags model will be available in dark cobalt calfskin with fluorescent fuchsia trims applied by hand. It will retail for 2,420 euros, or $3,275, for the small version and 2,820 euros, or $3,800, for the BB size and will be available for sale form 1st of October.

Ten windows of the department store are decorated with neon hearts, deer, giant cherry blossoms and peonies, as well as the logos of Louis Vuitton. In such an environment, a new version of the bag SC, is much smaller than the previous one, will be presented in the windows of Le Bon Marché until October 26.

“I wanted it to be fun and feminine and to think of the bag as a present or a treat that you get yourself,” Coppola said in an interview. “It reminds me of Christmas, seeing the windows, so [I wanted to do] something that kids would enjoy too.”

Sofia Coppola designed  the windows for Le Bon Marché Paris

Sofia Coppola designed the windows for Le Bon Marché Paris

Sofia Coppola designed  the windows for Le Bon Marché Paris

Sofia Coppola designed the windows for Le Bon Marché Paris

Sofia Coppola designed  the windows for Le Bon Marché Paris

Sofia Coppola designed the windows for Le Bon Marché Paris

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5 comments

  1. Pingback: La Directora de Cine ‘Sofia Coppola’ Diseña 10 Escaparates de las Tiendas “Le Bon Marché” Para la Bienvenida del Nuevo Bolso SC de Louis Vuitton | MEGA RICOS

  2. Pingback: Louis Vuitton Dreaming Spaces at Le Bon Marché, Paris | My CMS

  3. Pingback: Louis Vuitton Dreaming Spaces at Le Bon Marché, Paris | Basil Green Pencil

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