Les Merveilleuses de Ladurée is launching today in Paris

LES MERVEILLEUSES DE LADUREESo beautiful that you’ll want to eat them. This is probably the most common effect when you are in front of the beauty collections from Ladurée , the Parisian macaron house .  After having established itself as haute patisserie, in 2007 , they launched a line of candles and creams for the body and face , in early 2012 it launched in Japan the first collection of cosmetics, Les Merveilleuses de Ladurée ,for a turnover of 2.3 million Euros .

From this month Les Merveilleuses de Ladurée will be distributed in Europe , France , where it was closed a deal with Sephora for two years. The cosmetics will be available in stores in Paris Champs- Elysées , Madeleine and Haussmann , but the brand plans to continue expansion of the line make-up in the rest of Europe and then in the United States and the rest of Asia.

Les Merveilleuses de Laduree was inspired by the Merveilleuses of 18th Century France, who were known for their extravagant, decadent behavior and fashion styles inspired by the ancient Greek and Romans. Laduree developed a makeup line that combined beauty with quality. The line places a great emphasis on blushes with three different formulas, as during the age of the Merveilleuses, blushing the cheeks was the main means of playing up one’s feminine allure. The look of Les Merveilleuses is one of the refined elegance, with the rouged cheeks balanced with lighter shades for the eyes and lips.

Ladurée continues its expansion in France where , since 2008, it already has a line of bath products and perfumes ( always on sale exclusively at Sephora ) .

The beauty line of Ladurée is produced in Japan by the Albion Cosmetics group ( the same company that manufactures cosmetics Anna Sui and Paul & Joe ) where it is sold in stores in the chain of department stores, Mitsukoshi . Les Merveilleuses de Ladurées will be marketed in France today, Monday, Oct. 7 ( prices from 24 to 82 € ).

 

Les Merveilleuses De Ladurée

Les Merveilleuses De Ladurée Body Milk

Les Merveilleuses De Ladurée

Les Merveilleuses De Ladurée Cream Cheek Base

Les Merveilleuses De Ladurée

Les Merveilleuses De Ladurée Eye Color Palette

Les Merveilleuses De Ladurée

Les Merveilleuses De Ladurée Face Color Rose

Les Merveilleuses De Ladurée Face Color Rose Mini

Les Merveilleuses De Ladurée Face Color Rose Mini

Les Merveilleuses De Ladurée

Les Merveilleuses De Ladurée Face Powder

Les Merveilleuses De Ladurée

Les Merveilleuses De Ladurée Fluid Foundation

Les Merveilleuses De Ladurée

Les Merveilleuses De Ladurée Hand Mirror

Les Merveilleuses De Ladurée

Les Merveilleuses De Ladurée Lip Lacquer

Les Merveilleuses De Ladurée

Les Merveilleuses De Ladurée Presse Cheek Color

Les Merveilleuses De Ladurée

Les Merveilleuses De Ladurée Makeup Pouch

Les Merveilleuses De Ladurée

Les Merveilleuses De Ladurée

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