For the past 121 years “Coca-Cola” is one of the most recognizable brand in the world and one of the most successful projects . Bottles and cans containing the drink need no introduction and have become synonymous with quality, despite the numerous rumors about its secret composition.
This month the luxury publishing house,Assouline Publishing bring us a new book about the iconic brand : Coca-Cola: Film, Music, Sports an edition limited to only 1000 copies ,a visual history and evidences of its popularity being present is some of the greatest films of all time, its inspiration for legendary musicians of all genres, and its motivational support of athletes from the Olympics to professional sports.
This veritable collector item is set in a unique sculpted ice slipcase that protects its history keeping it fresh for the next generations that for sure will enjoy its culture like we do.
Coca-Cola: Film, Music, Sports : 240 pages total | 180 illustrations total 3 jacketed hardcover volumes in a custom molded and hand-polished transparent resin Ice Slipcase Limited to 1,000 copies Only available on Assouline.com from October 2013 for $550.00 .
- Coca-Cola loses ‘world’s best brand’ title after 13 years to Apple (telegraph.co.uk)