Watch Hunger Stop, a campaign by Michael Kors

October 16 , World Food Day , kicks off at Michael Kors under the slogan “Watch Hunger Stop”. Its purpose is to draw public attention to the subject of hunger in the world.

Only on this day, the team of MK will be giving away a designer white t-shirt with blue inscription “Watch Hunger Stop” outside his stores in New York, Rio de Janeiro , Tokyo and Hong Kong. Then , anyone who receives a T-shirt will be able to take a picture in it in stores , specially equipped for capturing the moment . All photos will be live-streamed on billboards in New York’s Times Square and on Kors’ microsite watchhungerstop.com .

In addition, during this month at Michael Kors boutiques shoppers will be able to make a donation of $ 5, $ 10 and $ 25 , which will go to United Nations World Food Programme.

“The response to Watch Hunger Stop has been amazing,” Kors said. “We delivered one-and-a-half million meals to children in less than six months, and we’ve only just begun. Our hope for World Food Day is to get people talking about hunger, and about the many ways they can help address the problem. Donate, volunteer, talk, text, tweet — really, everyone can be an ambassador.”