According to Marketing Director L’Oréal Professionnel Ségolène de Noray, new dye is addressed to young women who want to change their hair color as often as the color of the nail polish .The Hairchalk line consists of eight colors from pink and blue to bronze .
The Hairchalk dyes are intended for in hair care salons but will be sold to be used at home to keep up the results. Specialists in coloring of the brand promise that the color will stay on the hair for at least a week , depending on the hair type and frequency of washing.
On the European market Hairchalk will appear later this month and next spring, sales will begin in the U.S., and closer to the end of the first half of 2014 in Asia.
The Hairchalk bottle of 50 ml will be sold for 25 euros ( $ 33.65) and it contains approximately 10 applications. Colors may be mixed and matched.