H & M launches eco-line Conscious Exclusive that consists of evening looks and the classic Conscious line, face of the both lines will be Amber Valletta.

Swedish mass-market giant H & M invited Alexia Niedzielski and Elizabeth von Guttman, from Ever Manifesto, to create a the eco-collection called Conscious Exclusive – a new line of evening dresses made entirely with eco-friendly materials.The items from the new collection will arrive only in 150 selected stores of the brand worldwide but the H & M’s  Conscious collection will be available at all points of sales from April 10, 2014

“I’m very excited to work with the H&M Conscious campaign, because we share the same values about sustainability,” Valletta said.“This collection shows that you can be as mindful about people and the environment as fashion conscious,” she added.” I simply love the designs and the fact that all the pieces are made with organic, recycled and cellulose fabrics shows that you don’t need to compromise fashion for sustainability anymore.”