Amber Valletta for H & M Conscious and Conscious Exclusive Collections

Amber Valletta on the set of H&M’s Conscious Collection campaign.

Amber Valletta on the set of H&M’s Conscious Collection campaign.

H & M launches eco-line Conscious Exclusive that consists of evening looks and the classic Conscious line, face of the both lines will be Amber Valletta.

Swedish mass-market giant H & M invited Alexia Niedzielski and Elizabeth von Guttman, from Ever Manifesto, to create a the eco-collection called Conscious Exclusive – a new line of evening dresses made entirely with eco-friendly materials.The items from the new collection will arrive only in 150 selected stores of the brand worldwide but the H & M’s  Conscious collection will be available at all points of sales from April 10, 2014

Elizabeth von Guttman and Alexia Niedzielski

Elizabeth von Guttman and Alexia Niedzielski

“I’m very excited to work with the H&M Conscious campaign, because we share the same values about sustainability,” Valletta said.“This collection shows that you can be as mindful about people and the environment as fashion conscious,” she added.” I simply love the designs and the fact that all the pieces are made with organic, recycled and cellulose fabrics shows that you don’t need to compromise fashion for sustainability anymore.”

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