Maybelline New York is celebrating 100 years of success with brand’s most glamorous calendar ever.
A brand born thanks to the initiative of Mabel Williams that after various attempts to enhance the look and make it more enticing , mingled carbon powder and vaseline , creating the first mascara in the world.
It was 1914 and , 100 years later, Maybelline NY Beauty is one of the most known and recognized brands in the world. A century of successes that today the brand celebrates through its calendar. The protagonists of the shots ,created by internationally renowned photographer Kenneth Willardt , are models Emily DiDonato , Kemp Muhl , Julia Stegner , Jessica White , Charlotte Free and Erin Wasson called upon to interpret the mood of the various historical eras (specifically 1914-2014 ) where Maybelline NY was an ally of femininity.