During Paris haute couture week spring/summer 2014 at the end of their fashion show, Viktor & Rolf designers unveil the advertising campaign for their new fragrance, Bonbon.Named in honor of sweets the Bonbon fragrance is enclosed in pink bottle that reprise their bestseller Flowerbomb shape in part in the center , looking like a candy bow which is also one of the favorite themes of Viktor & Rolf’s designers and founders of the brand .
Bows adorned the body of Lithuanian model Edita Vilkeviciute ,face of the ad campaign photographed by dutch duo Inez van Lamsweerde and Vinoodh Matadin ,in the form of a stylized tattoo pattern as on the haute couture dresses showed fashionable a few days ago by dancers of the National Ballet of Holland ,the homeland of Viktor & Rolf.
Viktor Horsting and Rolf Snoeren actively participated in the creation of this fragrance . As you might guess at first glance , the basic tone for Bonbon is caramel followed by mandarin, orange and peach notes. The Viktor & Rolf BonBon fragrance will be available from March 2014 only in Viktor & Rolf’s boutiques for the first year.