Kate Moss for the first time became the heroine of Alexander McQueen spring/summer 2014 ad campaign.
The dark, full of suspense photo was shot by photographer Steven Klein who took inspiration from the cult thriller of the 60s “Peeping Tom” . It is the first time in 12 years that the photographer is working again with the brand. It was 2002 when he and Alexander McQueen collaborated for the first time. An Alexander McQueen spokesman said that the main theme that inspired the creative team , became voyeurism , the protagonist of the thriller , Mark, watching the world through a camera lens. More images and a short video will be released this afternoon on the brand’s web site and their social media outlets.