Gucci celebrates 50 years in Japan

Italian brand Gucci celebrates its 50th anniversary on the Japanese market with a special Flora collection

Items from Gucci’s limited-edtion Flora collection for its 50 years anniversary in Japan

The first store opened by the Italian house in Japan was in 1964, coinciding with the Olympic Games in Tokyo and for the anniversary of this fashionable Italian- Japanese friendship ,Gucci promises a lot of surprises.

Among many anniversary events,a special edition of Flora collection will be launch exclusively for Japanese buyers . It will include painted flowers bags, purses, silk scarves , shoes, jewelry and a few items of clothing . In March, the collection will be available at the brand’s boutique in Isetan,Tokyo and in others japanese stores it will go in April. All money raised from the sale of Flora’s scarves, will be given to finance a joint scholarship program of UNESCO and Gucci. The price of one shawl be 47,000 yen/457 dollars.

Frida Giannini , the creative director of the house , will visit Japan in October to present the spring/summer 2015 collection to Japanese fashion editors and buyers. She and President Patrizio di Marco will hold in Tokyo a gala dinner with the support of UNESCO.