After becoming creative director of PLV Studio, Cameron Diaz reveals the fall 2014 collection of shoes for the brand’s child Pour La Victoire .
Actress , unlike many of her colleagues, had no business or fashion experience and had to learn a lot. “In the movie business, things move quickly, too, even more so over the years. We’re used to approving marketing materials before we’ve finished filming,” Diaz told Footwear News in an exclusive interview at PLV’s New York headquarters. “But in fashion,” she explained, “you have pre-fall, fall, holiday. You have all these little mini collections that you have to do. I can’t keep track of it. It’s literally not my language. But I’m trying to learn it. They are teaching me and I’m learning from them, and they are learning from me.”
“When I first came to PLV, I saw the potential in it because it was a brand that didn’t really have its own identity. It was a little bit all over the place,” the star said. “I looked at it as an opportunity to help create that.”
PLV Studio CEO Chris Nakatani and Diaz said her name will not appear on the line and she won’t be featured in any ads.
The results of Diaz involvement in the collection seems to pleased the buyers . The team at online retailer Shopbop.com, for example, has already announced its intention to expand the number of models on the site from Pour La Victoire.