Gisele Bundchen for the first issue of Porter Magazine, the new fashion magazine of Net-A-Porter that will launch on Friday, February 7 .
Under the command as editor in chief Lucy Yeomans, previous at British Harper’s Bazaar , the magazine looks very much alike as the other high-fashion titles. The 282 pages of the first issue that has on its cover Giselle Bündchen it is dedicated to women ,including interviews with American actress Uma Thurman and Julianne Moore, model Karlie Kloss, Victoria Beckham and many others incredible ladies, articles and photo spreads, as well as ads from fashion industry’s elite.
Porter is a magazine dedicated to luxury exclusively starting from its price $9.99 for a copy at the newsstand, almost double than Vogue that costs $5,99 , or $48 for an annual subscription of six issues, the magazine being published every two months. The magazine will be distributed in 60 countries and published in American English.
“Women love fashion magazines, but 60% of their purchases are online,” says Natalie Massenet, founder and executive chairwoman of Net-A-Porter Group Ltd.. Ms. Massenet previously she worked at magazines including Tatler and Women’s Wear Daily .
“More than a magazine, PORTER will offer a truly unique fashion experience, combining our love of the touch and intimacy of the printed page with the instant gratification technology allows.
In PORTER, not only will you find an authoritative global point of view and a bespoke curation of fashion, beauty, travel and culture in one luxurious glossy package, but also the quickest route to shopping that shoe, reading that novel, or booking that trip of your dreams – thanks to NET-A-PORTER’s easy-to-use app. PORTER’s mission is simply to deliver the best in the world, wherever you are in the world.” – Lucy Yeomans, editor in chief at Porter.