The French beauty brand chose Penélope Cruz to promote its Lancôme Dual Finish Versatile Powder Makeup
The brand promise that this is a makeup survival kit for all skin types.Complexion perfection is easy to achieve, simply sponge on dry over any daytime moisturizer for a sheer, natural finish or sponge on damp for full, flawless coverage. This multi-tasking makeup provides luxurious and virtually weightless feel, with buildable coverage, sheer to medium. The soft matte finish lasts all day. Formula is matched and tested for every skintone. Portable perfection
As face of the ad campaign in support of Lancôme Dual Finish Versatile Powder Makeup was chosen the Spanish actress Penélope Cruz who was photographed by Mert & Marcus and she was beautified by famous makeup artist Charlotte Tilbury .