Charlotte Rampling in 1969; photo WWD archives

The 68 -year-old British actress Charlotte Rampling was announced as the new face of  Nars cosmetics. The actress will star in a special beauty campaign a “black-and-white portrait-style image” shot by founder and creative director François Nars.With this collaboration Nars celebrates the 20th anniversary of his brand.

Rampling was the muse of Nars for many years . “She is a natural beauty that feels strong, yet relatable,” Nars told WWD. “Charlotte’s ability of transformation is unparalleled. Whether captured in pieces of artwork, through the lens of a magazine photographer or on film and the big screen, she had an amazing power to encompass a character.”

The NARS campaign featuring Charlotte Rampling will be released in September 2014 .