Tamara Mellon , former co-founder of Jimmy Choo, and now the owner of the brand that carries her name , stays true to her traditions. For the spring/summer 2014 advertising campaign Tamara Mellon tapped Dree Hemingway to reincarnate a disco diva in a rock ‘n ‘ roll manner.
Face of the last collection of Mellon, fall 2013 , was famous American model Karlie Kloss : she starred in a quite provocative video entitled ‘High Heels & Sharp Knives ‘ about the ‘murderous’ power of high heels.
New face of the brand , another American model Dree Hemingway,great-granddaughter of author Ernest Hemingway , got the image a little less on the edge : she has turned into a real 70’s diva,disco dancing and living like a real rock-n–roll star. To documented the adventures and follies of the heroine for Tamara Mellon’s s/s 2014 campaign was photographer Sean Thomas.