10 years of Lancôme Hypnose

Hypnotic: the eyes captures and conquests, or rather, seduces. The Lancôme Hypnose mascara for ten years makes special the eyes of women all over the world, who purchased an average of one every 10 seconds. A success confirmed by the widening of the range to meet the requirements that in ten years have evolved with the changing fashion: they were born in fact, next to the classic Hypnose other three versions Doll Eyes, Drama and Star Eyes. The secret of Hypnose lies in an innovative formula featuring the soft-Sculpt technology , with emollient waxes and a volumizing complex that coats the lashes and lengthens, maximizing every beat. The applicator PowerFULL, ensures extreme accuracy, thanks to the bristles Sensors allows a gradual color charge.

To celebrate the tenth anniversary of the already iconic mascara Lancôme Hypnose , the beauty brand launches the new shade Extra Black,available until now only in limited edition: the presence of high concentration of iron oxide pigments enables Hypnose to absorb and capture  the light to reveal, in contrast,for a provocative look such as Daria Werbowy, the face of the mascara in the campaign signed by Mert Alas and Marcus Piggott.

Not only that: 10 of the best Lancôme’s make-up artist from around the world have made ​​a tutorial for unvealing the secrets of an hypnotic eyes in ten elegant and daring looks, created by ​​using, in addition to the iconic mascara, they use also the Palette with high precision applicator, proposed for the tenth anniversary in three new versions; The base Paupière Pro, a creamy waterproof primer; Le sourcil Pro, a double-ended pencil for eyebrows; Liner Plume, the first eye-liner brush from Lancôme,with long-lasting effect and precise application.
Ten looks to be discovered – and replicate, thanks to the step by step explanations available exclusively on Lancôme’s website.


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