“A romantic idea, without any folkloric touch, of an Orient of my imagination of the 21st century,” that’s how Karl Lagerfeld described the Chanel Dubai Cruise 2015 Collection . “My job is not to do what she (Coco Chanel) did, but what she could have done,” Lagerfeld explained. “The good thing about Chanel is it’s a spirit you can adapt to many things.”
” The show unfurled at dusk in a gold-and-glass structure, its roof supported by a forest of artificial palms, on a man-made island offering a view of one of the most futuristic skylines in the world. ” – WWD.com
“With the highest building, I thought there was a reason to show the highest fashion, ha-ha-ha-ha,” Lagerfeld said “It’s a new world, and fashion is about new,” he said. “The highest building in the world used to be in Paris, the Eiffel Tower, and then New York, and now it’s in this part of the world, in the Far East, so we follow the movement.”
“I think those islands in the middle of nowhere are quite poetic. It’s kind of an Oriental Atlantis.”. “You know, before Japan took over for pearls, this place was famous for them, so Chanel is very at home here.”
“Cruise stays in the boutique until June, about six-eight months, with a very strong level of sell-through everywhere. For our customers, a lot of them are living in hot climates, and they love to see this kind of product in the boutique. At Chanel, two collections are still growing double-digit: Cruise and the Metiers D’art collection.” said Bruno Pavlovsky, Chanel’s president.
Like the guests at Dior Cruise 2015 Collection that arrived in Brooklyn with the help of water-taxi , Chanel choose to ferry its guests in open-air boats known locally as abras.
Celebrity guests were fascinated by the setting and the collection.
“The collection was like a magic carpet ride, very fantastical,” said Tilda Swinton while Freida Pinto admitted “I was taking so many pictures on the way in, I was holding up the entire crowd behind me.”
French singer, Vanessa Paradis and a very good friend of the designer was also fascinated by the new collection : “It was so beautiful. I’m about to go on tour so I’m looking for stage outfits,” she said. “There was a lot of gold in there. They’re made for the stage.”
After the futuristic Dubai , rumors start to emerge already regarding the next destination of Chanel’s Metiers d’Art fashion show that will take place in December ,and it seems to be Austria .