Alexa Chung the new face of Nails Inc.

Alexa Chung for Nails Inc. ; photo by Rankin

The Bristish nail care brand Nails Inc. is celebrating its 15th anniversary and has prepared many surprises for its fans.

As the new face the brand they chose Alexa Chung who is replacing another famous British It-girl, Poppy Delevingne. Nails Inc will also release in August 2014 a collection of six fabric-inspired polishes in collaboration with Chung. They gave a make over to the little bottle containing the polishes with the help of French art director, Fabien Baron.

The brand will release in June a preview of the new collection by launching a limited-edition shade called Red Lace, available on Nails Inc. online store.

For Fall 2014 the brand has prepared the launch of a range of superfood base coats called Nailkale based on the famous leafy green.

The founder and managing director of Nails Inc, Thea Green is planing the opening of the first store of the brand in U.S. .