For many brands the next step in the strategy of strengthening the position in the world markets becomes the launch of a line of beauty products : this initiative was announced last time by Burberry, and now we can have a look at the first cosmetics line by Gucci.

Recently it became known that the face of Gucci Cosmetics ad campaign will be Monaco’s royalty Charlotte Casiraghi , continuing her collaboration with the iconic Italian  brand .

“Makeup is part of the holistic brand universe for luxury fashion brands and is a natural next step for Gucci,” said P&G Prestige president Joanne Crewes.

“I feel good, and confident: I’m very satisfied with the final result that we were able to achieve, to perfection….As a woman, of course I tried absolutely every product and color we made, ” said Gucci creative directorFrida Giannini

For the right palette, one of the essential elements of a new line Giannini searched the impressive  archives of the house  and vintage pictures of Jane Birkin , Veruschka and Jerry Hall . Of great help makeup artist Pat McGrath.

According to WWD : “The Gucci Cosmetics line aims to win over die-hard Gucci fans and new consumers with its high-tech, high-performance products, such as an impact long-wear eye pencil that defines the lash line and, once smudged, will set and last, and a triangular bristled brush for more precise nail polish application. A set of eight natural hairbrushes will also be available. Prices will run from $29 for a nail lacquer to $65 for an eye shadow quad, and the skin preparation line will retail for between $49 and $69.”

The ad campaign was shot by Mert Alas and Marcus Piggott and a video in support of it was directed by Fabien Baron . The face of the line a glamorous Casiraghi is shot and filmed in “stolen moments,” when she is applying her makeup.

The Gucci Cosmetics line is expected to launch globally in September 2014.