B Balenciaga, Alexander Wang’s first fragrance for the house

B Balenciaga. Alexander Wang presents his first fragrance for Balenciaga inspired by the heritage of the iconic fashion house but in his modern creative interpretation.

B BalenciagaB Balenciaga is a dream that become reality for the young designer being in his agenda since his first day as creative director for the iconic French fashion house in December 2012. The new scent is expected to hit the counters in mid-October perhaps with a launch during Paris Fashion Week.

“Each element was a process that took a lot of evaluation as to what’s been done before and what hasn’t been done before,” he told WWD. “It took a lot of soul-searching, but I really wanted to do something quite pure, as I see it as a step forward for the house. It was exciting working on the scent and going to the essence of the brand, to its DNA, and to also combine that with my vision. Designing fragrances and designing clothes and accessories are both emotional. But fragrance is much more scientific, while in bags, shoes and clothes, there are a lot of tech parameters. With fragrance, it’s a whole different ball game. I’m always up for a creative challenge, though — I love to explore and dig up why something has to work the way it does.”

The bottle is inspired by the marble flooring of Balenciaga’s original salon at 10 Avenue George V in Paris while the cap by the modern accessories of the brand .“The glass treatment felt very artisanal, yet refined, and the texture also reminded me of veins of marble and the marble theme that was in my first collection for the house,” noted Wang.

B Balenciaga

Photo by Steve Eichner for WWD.com

B Balenciaga will delight your senses with top notes of lily of the valley bell, violet green leaves and green edamame ; a heart of iris root and cedarwood, and a base of ambrette seeds and cashmeran wood. International Flavors & Fragrances’ Domitille Bertier helped Wang to create the fragrance.

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