Brazilian Style , the soul of Brazil

Brazilian Style

BRAZILIAN STYLE by Armand Limnader , $65

In the book, Brazilian Style, published by Assouline is collected the true soul of Brazil; photographs, some of which are vintage, ranging from portraits of famous Brazilians (past and present) that have become icons in the world (Pele, Ayrton Senna, Oscar Niemeyer, Gisele Bündchen, Jorge Amado, the Campana brothers, etc.) to photos of traditional dishes , from architecture to glimpses of famous landscapes. A real dive in the colorful style and the rich culture of a country that host the World Cup 2014.

Brazilian Style ranges from the coolness of bossa nova to the rigor of modernist architecture, but for me it is always about freedom and spontaneous sensuality.”- Francisco Costa, creative director at Calvin Klein womenswear.

At the age of 14 years, to improve posture for the debutantes ball of her village, Horizontinasi, she enrolled in a modeling course, along with two of her five sisters. This is how the career of Brazilian supermodel Gisele Bündchen began.

The Brazilian Formula 1 drivers like Ayrton Senna, Nelson Piquet and Emerson Fittipaldi entered in the the history of the sport. But none of them made history like the absolute king of Formula 1, Ayrton Senna that died on May 1, 1994 in a terrible accident during the San Marino race in 1994.

In a country where football is the most popular sport, Pelé is the king. He won his first World Cup at seventeen he became the top scorer in the history of the sport. Pel´e has also appeared in several films and television series, and had a postage stamp issued in his honor.

“Playing beautifully was always a way for me to make the fans happy – people called my game futebol bonito, which means ‘pretty football’. This is a perfect example of what Brazilian Style is all about.” — Pelé

One of the most powerful symbols of Brazil. The music and dance are constantly evolving. Over the years, were born (especially in the favelas) variations such as samba-funk, samba and samba-reggae-rock.

The undulating building by Oscar Niemeyer, in the center of Sao Paulo, is one of the most famous symbols of modernism. The building is also important because at the ground floor is the historic Café Floresta, beloved by the people of the city.

Brazilian Style is available for purchase at Assouline Boutiques worldwide and through and

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