Fendi presents its new fragrance, Furiosa

Furiosa by Fendi, the new fragrance of the house, a women’s eau de parfum that captures the essence of wild femininity.

Furiosa by Fendi

Kasia Smutniak for Furiosa by Fendi ; photo by Ruth Hogben

Furiosa is inspired by the animal spirit of Fendi starting with its bottle which was created by jewelry designer Delfina Delettrez Fendi, daughter of Silvia Fendi, inspired by Fendi’s exotic skins,making it to resemble a tortoise shell, scarab or butterfly. “I played a lot with relief and contrasts,” she said.

French perfumer François Demachy created the new scent with top notes including pink pepper from the French island Réunion and Calabrian bergamot. The heart of the scent you’ll find absolute Egyptian jasmine, matthiola incana and gardenia flowers; final touches of Somali incense, guayacan from Paraguay and amber will enchant your senses.

Face of the new fragrance became Polish-born Italian actress, Kasia Smutniak. The ad campaign was shot by Ruth Hogben at the Renaissance-era Villa Farnese, outside Rome.

Furiosa will be launched in September in Milan during Fashion Week and will be available in 30-ml., 50-ml. and 100-ml. bottles, retailing respectively for 60 euros (about $82 at current exchange), 84 euros (about $115) and 116 euros (about $159). A bath line including a deodorant spray, shower gel and body lotion will also be released.


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