Iconic Italian brand celebrated the launch of its makeup line, Gucci Cosmetics, in New York at The Carlyle Hotel. An event that culminated with the showing of the advertising campaign featuring Charlotte Casiraghi, photographed by Mert Alas and Marcus Piggot and digital film directed by Fabien Baron. Also the long waited cosmetics line was unveiled.The collection includes Gucci Eye, Gucci Face, Gucci Lip, Gucci Nail and preparation products for the skin.
“For me, beauty and fashion are always connected. One doesn’t exist without the other. Make up is a key element of the Gucci runway show – it helps communicate the essence of the Gucci woman. Eyes, skin, lips – they’re like accessories, all working together to create an unmistakable look,” said Frida Giannini,Gucci’s Creative Director.
“I have really enjoyed my relationship with Frida over these last four years and I am now excited to work with her again on this signature project. I have great admiration for her both as a designer and a strong and visionary woman,” said Charlotte Casiraghi.