Ruffian is entering the nail polish category, and asking consumers for help with nailing down its debut shades. Launching in partnership with Birchbox, the Ruffian Nail Lacquer Collection will begin as a limited-edition range of three colors inspired by the upcoming spring line. Through Wednesday, Birchbox’s Facebook fans will be asked to choose three of five possible shades, which pay homage to various elements of the “Ruffian world.” In September, the winning hues will be mailed to Birchbox subscribers and […]

Categories: Beauty, Fashion • Tags: Birchbox, Cosmetics, nailpolish, New York Fashion Week, ruffian